The Mission
ZIAMI’S MISSION IS TO MAKE THE LUXURY OF HIGH QUALITY, HANDCRAFTED, CUSTOM-MADE CLOTHING AFFORDABLE FOR EVERYONE.
The Strategy
How it Works
Ziami is the first company to apply the concept of mass customization to fashion. The combination of efficient custom handcrafting and non-traditional distribution methods makes it possible for Ziami to offer outstanding quality at universally affordable prices to the mass market.
Orders are placed via internet by Design Consultants. The Orders then reach our state-of-the-art manufacturing facilities in China, and the garments are handcrafted and personalized according to the customer’s specific wishes. The finished product is shipped directly to the customer within an estimated three to five weeks nation-wide.
The Cost Structure
There are three key elements in Ziami’s optimal cost structure that make it possible for us to offer our revolutionary value:
- We do not spend money on big advertising campaigns
- We have no expenditures on traditional retail distribution
- We manufacture very cost effectively in our state-of-the-art production facilities in China
Most large clothing companies manufacture in Asia as well, but spend a lot of resources on marketing and distribution resulting in huge retail mark ups. By staying away from traditional distribution methods, Ziami is able to pass the savings on to distributors and to the customer.
